Laioutr is the Agentic Frontend Management Platform and we're the team redefining an entire software category. Here you'll read why we exist, who's behind it, and what we're driving forward.
THE MANIFESTO
Frontend isn't the last thing commerce leaders should think about. It should be the first.
The commerce stack of the past decade told a lie: that the frontend is interchangeable. A theme, a template, a sprint item at the end of the quarter. Today we can see what that lie has cost conversion losses that can't be fixed in the backend, performance problems no A/B test can rescue, and roadmaps held hostage by the frontend.
Headless promised to solve this but paved the way there for only a few teams. What composable commerce makes possible in theory fails in practice at the frontend layer: too complex, too slow, too many interfaces, too little tooling.
Laioutr is the answer. An Agentic Frontend Management Platform that delivers on the promise composable made while defining a new software category. We call it the Frontend Shift, because that's exactly what it is: a shift in where, in the stack, the next generation of commerce gets decided.
Story
Why Laioutr exists
2024, Berlin. Marcel and Sebastian had spent 15 years in commerce frontend projects, as developers, architects, consultants. In every third project, the same observation: a headless stack with a big promise, but no tool that lets marketing, design, and development build a frontend together without blocking each other.
The tools that existed were either page builders with hardcoded templates (not composable), or headless CMS with no frontend layer (composable, but marketing needs a developer for every banner). Between them yawned a gap no one was filling.
We founded Laioutr to close that gap and realized that building a tool wasn't enough. It needed a new category: the Frontend Management Platform. Today, in 2026, it has become the Agentic Frontend Management Platform because AI doesn't just run alongside, it fundamentally changes frontend management.
We set out to define a category. We're on our way to leading it.
What we build
What is an Agentic Frontend Management Platform?
An Agentic Frontend Management Platform (Agentic FMP) manages the entire frontend of a commerce stack visually, modularly, and backend-agnostically and uses AI agents to optimize it continuously. It doesn't replace your backend. It doesn't replace your CMS. It's the layer that builds, runs, and scales the customer experience in between.
Studio
The visual editor where marketing, design, and development build storefronts together. no deployments, no conflicts.
Storefront
The performance layer that delivers: LCP under 1.5s, fully WCAG 3.0 ready, automatically optimized.
Connect
The integration layer to any backend: Shopify, Shopware, OXID, commercetools, Sylius, Magento and anything that speaks REST or GraphQL.
Cloud
The infrastructure behind it: hosting, CI/CD, monitoring, and cloud scaling as part of the platform, no DIY DevOps required.
Who we build this for
No CMS, no shop, but Frontend First!
Three groups benefit most directly from the Frontend Shift with Laioutr, because they suffer most under the old model today.
Brands & Retailers
Those who want out of headless without sliding into the next vendor lock-in. Who need performance, brand consistency, and campaign speed all at once.
Agencies & Developers
Those who need scalable, maintainable frontends for multiple clients, with real technical depth, not just drag and drop.
Marketing & Content Teams
Those who want autonomy over content and campaigns, without every banner spawning an engineering ticket.
Values
Five principles we hold ourselves to internally and externally.
Customer First
Our success starts with our customers' success not with our product-roadmap ego.
Ship, don't wait
We prefer iterative progress over the perfect answer. Fast today beats flawless someday.
One Team
Success is more than profit. Respect, diversity, and integrity are the foundation of everything we build.
Clarity
We communicate with our team, customers, and community clearly, promptly, and transparently — even when it's uncomfortable.
Courage to fail
Courage, curiosity, and ambition go hand in hand. Mistakes aren't a setback they're the fastest form of learning.
Team
The people behind Laioutr
We're not hundreds. We're a focused team with decades of experience in commerce frontends, platform engineering, and customer experience. Here are the faces you'll meet in demos, on stage, and in your inbox.
Marcel
CEO & Co-Founder
Marcel has been working on commerce frontends for over 15 years as a product manager, architect, and today as a founder. He's one of the loudest voices for the Frontend Shift in the DACH region and a speaker at industry events like OMT, ECC, and K5.
Sebastian
CTO & Co-Founder
Sebastian owns the platform architecture. With years of experience in scalable frontend engineering, he's the technical mind behind the Agentic Frontend Management Platform.
Maike
CPO
Maike leads the product. She translates between vision, engineering, and real customer workflows, making sure the platform isn't just powerful but also usable.
Caro
UX & Conversion
Caro thinks about the frontend from the user's perspective. UX research, conversion optimization. Accessibility.
Strategy call
Ready to turn your frontend into a control layer?
Show us your stack, your roadmap, your replatforming scenario, and we'll show you how Laioutr fits, what it costs, and how fast you go live.
"After 30 minutes, we knew Laioutr makes our replatforming feasible." - Daniel B., CEO, hygibox.de