On March 11–12, 2026, the ECC Forum took place in Essen the leading e-commerce event on top trends in B2C and B2B commerce, hosted by IFH Köln and ECC Köln. Around 350 digital experts from across the retail industry gathered at the SANAA building. laioutr was there to connect with the community and take in the topics shaping commerce right now: agentic commerce, AI-driven process optimization, strategic challenges in B2B and B2C, and the question of how brands build customer relationships in an increasingly automated world. Over two days, the program featured expert talks, masterclasses, and panel discussions with speakers from Amazon, flaconi, Thalia, EDEKA, EURONICS, eBay, and TikTok. In between: plenty of space for conversations, new connections, and fresh perspectives. Our takeaway: The industry is moving toward more automation and intelligent system integration exactly the space where laioutr is at home. Agentic commerce and AI-driven optimization are core to laioutr: our Agentic Frontend Management Platform, a Composable Digital Experience Platform, and agentic A/B testing.
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From:
Wed Mar 11 2026 00:00:00 GMT+0000 (Coordinated Universal Time)
To:
Thu Mar 12 2026 00:00:00 GMT+0000 (Coordinated Universal Time)
Strategy call
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